Sezvo kudiwa kwemasisitimu epamusoro evaraidzo yepamba kuri kukura pasi rese, vagadziri vezvikwiriso zveTV vari kumhanya mhanya kuti vawane mari pamisika mitsva-asi nzira yekutonga kwepasirese yakazara nematambudziko.
Musika wepasi rose weTV gomo, unokosha pamadhora mazana mashanu nemazana maviri emadhora muna 2023, unotarisirwa kukura paCAGR ye7.1% kusvika 2030 (Allied Market Research). Vachisundwa nekukwira kwemari inoraswa, maguta, uye kuwanda kwevadiki-mbiri maTV, vagadziri vari kuwedzera kupfuura nhare dzechinyakare muNorth America neEurope kuti vapinde munzvimbo dzakakura seAsia-Pacific, Latin America, uye Africa. Zvisinei, kudyidzana kwenyika dzepasi pose kune hutsinye uku kunounza mikana ine mari yakawanda uye matambudziko anotyisa.
Mikana Kutyaira Kuwedzera
1. Kuwedzera Kudiwa Mumisika Ichiri Kukura
Asia-Pacific, inotungamirwa neIndia, China, uye Southeast Asia, inodarika makumi matatu nesere muzana yekutengesa kweTV pasi rose (Counterpoint Research), ichigadzira musika wakaibva wemagomo. Kugara mumaguta uye kuderera kwenzvimbo dzekugara mumaguta akaita seMumbai, Jakarta, neManila kuri kuwedzera kudiwa kwekuchengetedza nzvimbo, makomo ane mabasa mazhinji. Zvigadzirwa zvakaita seIndiaGodrej Interriouye ChinaNB North Bayoudziri kutonga misika yemuno neinotengeka, isingaremi mhinduro dzakagadzirirwa compact apartments.
MuAfrica, kuwedzera kwekupinda kweTV (kukwira 21% kubva 2020, GSMA) iri kuvhura magonhi. South AfricaNhoroondo ye Ellies Electronicsnguva pfupi yadarika yakatanga mutsetse wemadziro unodhura wakanangana nedzimba dzepakati, ukuwo KenyaSafaricominounganidza mamongi eTV ane pay-as-you-go smart TV kunyoreswa.
2. Tekinoroji Kufambira mberi
Smart mounts neIoT yekubatanidza, mota inogadziriswa, uye tambo manejimendi masisitimu ari kuwana traction.Peerless-AVKuwedzera muEurope kunosanganisira ma mounts ane akavakirwa-mukati USB-C hubs yekubatanidza isina musono, kugadzirisa iyo hybrid work boom. Zvichakadaro,Milestone AV's AI-powered "AutoTilt" gomo, iro rinogadzirisa makona esikirini zvichienderana nekuvapo kwevaoni, iri kuona kutorwa kwakasimba mumisika yetech-savvy seSouth Korea neJapan.
3. Strategic Kudyidzana
Kudyidzana nevashambadzi venzvimbo uye e-commerce hofori kuri kukurumidza kupinda mumusika.Sanusyakabatana nayoAlibabakugadzirisa kutengesa kwemuganho muSoutheast Asia, kuderedza nguva dzekutumira ne50%. Saizvozvowo,Vogel'svakabatanaIKEAmuEurope kupa DIY-inoshamwaridzika mounts, inopindirana neyemutengesi inosimudzira-yakatarisana nevatengi.
Matambudziko Akakosha Mukukura Kwepasirese
1. Supply Chain Volatility
Geopolitical kusawirirana, kushomeka kwezvinhu (semuenzaniso, mitengo yealuminium yakakwira 34% muna 2023), uye kunonoka kwekutakura kunotyisidzira miganho.Mount-It!yakatarisana ne20% yemitengo yekugadzira yakakwira muna 2023, zvichimanikidza kugadziridzwa kwemitengo muLatin America. Kudzikisa njodzi, makambani anodaLGvari kusiyanisa vatengesi nekudyara munzvimbo dzekugadzira matunhu, senge chirimwa chitsva muMexico chinoshandira North neSouth America.
2. Regulatory Hurdles
Kusiyanisa mitemo yekuchengetedza uye mitengo yemitengo yekunze inoomesa kuwedzera. Semuyenzaniso, yekuBrazil INMETRO certification process inowedzera mavhiki masere kusvika gumi nemaviri ekutanga kwechigadzirwa, nepo EU yakagadziridzwa EcoDesign mirau ichida mamounts kuti asangane neakasimba kudzokorodza maitiro.Samsungikozvino inoshandisa zvikwata zvakazvitsaurira zvekuteerera munharaunda yega yega kuti ifambise izvi zvakaoma.
3. Makwikwi emunharaunda
Mabhureki ekumusha anowanzo deredza vatambi vepasirese pamutengo uye zvine chekuita netsika. MuIndia,Trukeinopa zvikwiriso zvine masherufu etsika echiHindu akavakirwa, achiitira mhuri dzechinyakare. Mukupindura,Peerless-AVyakatanga mutsara we "Glocal" muna 2024, uchisanganisa mafirimu emhando yepamusoro nemagadzirirwo akatarisana nedunhu, senge machira anodzivirira ngura emisika yemahombekombe.
4. Installation Infrastructure Gaps
Mumatunhu akaita seSub-Saharan Africa uye kumaruwa ekuSoutheast Asia, kushomeka kwevanoisa nyanzvi kunoramba kuri chipingamupinyi.Vogel'syakagadzirisa izvi nekudzidzisa makondirakiti emunharaunda kuburikidza nemamodule echokwadi chaiwo, nepoAmazon's "Mount-in-a-Box" sevhisi muBrazil inosanganisira QR-code-yakabatana kuisa tutorials.
Nyaya Yechidzidzo: Sanus Akakunda Sei Latin America
Kupinda kwaSanus muna 2023 muBrazil neColombia kunosimbisa nzira dzekuchinja:
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Localized Pricing: Inopihwa zvirongwa zvekutanga kuburikidza nekudyidzana neMercadoLibreuyeColombia.
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Community Engagement: Yakatsigirwa DIY workshops muSão Paulo, ichisimbisa kugoneswa kwevakadzi mukuvandudza imba.
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Sustainability Edge: Yakashandisa zvinhu zvakadzokororwa kubva kune vatengesi vematunhu kuderedza mitengo uye kukwezva kune vatengi vanoziva eco.
Mhedzisiro: 15% musika wekugovaniswa kuwana mukati memwedzi gumi nemasere.
Nyanzvi Outlook
“Kuwedzera kwepasirese hakusi kwekutengesa zvinhu chete—kune chokuita nekugadzirisa matambudziko emunharaunda,” anodaro Carlos Mendez, Supply Chain Director kuFrost & Sullivan. "Ma brand anodyara mu hyper-localized R&D uye kushambadzira kwetsika kunobudirira."
Zvisinei, Dr. Anika Patel weMIT’s Global Business Lab anonyevera kuti: “Kuwedzera zvakanyanya ingozi chaiyo.
Mugwagwa Mberi
Kuti vabudirire, vagadziri vanofanira:
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Shandisa Data Analytics: Shandisa AI kufanotaura matunhu anodiwa spikes (semuenzaniso, kutengesa kwezororo muIndia yeDiwali mwaka).
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Adopt Agile Manufacturing: 3D-inodhinda hubs muVietnam neTurkey inogonesa kukurumidza prototyping yemisika dzakasiyana.
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Tarisa pane Circular Models: Tangisa kutengeserana-mukati zvirongwa kuvaka kuvimbika uye kuderedza marara.
Mujaho wepasi rose weTV wekukwira hauchisiri mumhanyi-yava nhangemutange yekuvandudza, kugadzirisa, uye kusimba. Sezvo makamuri ekugara achishanduka, saizvozvowo maitiro evanovavarira kuchengetedza nzvimbo yavo pamadziro enyika anofanirawo.
Nguva yekutumira: Kubvumbi-02-2025
